When you search a term in search engine,yahoo,google Bing.etc.Did you notice where the keyword you searching for appear or highlighted at the search engine results page SERP ?Yeah most often it appear on the url .This tell us how important when we putting the target keyword on the URL.It's simple commons sense.SE treat it as a part of you content and optimize it well will help improve your ranking.
By:http://expert-seotips.blogspot.com
Below listed are 11 tips on how you can build Successful
URLs inspire by www.seomoz.org .
Eleven Guidelines to Successful URLs.
1. Describe Your Content in URL
These URLs get pasted, shard, emailed, written down, and yes, even recognized by the engines.Yeah ,the problem is it impossible to put that much of content .so try make short.The benefit of short url at point#2
2. Keep it Short
Always remember the shorter the URL, the easier to copy & paste, read over the phone, write on a business card, or use in a hundred other unorthodox fashions, all of which spell better usability & increased branding.
3. Static is the Way & the Light
Put the "words" . Certainty that some of the engines absolutely DO treat static URLs differently than dynamic ones. And no human likes a URL where the big players are "?," "&," and "=."
4. Letters are Better than Numbers
Search engine don't know 114/ca223/ but /brand/nike/ instead. Even if the descriptive isn't a keyword or particularly informative to an uninitiated user, it's far better to use words when possible. If nothing else, your team members will thank you for making it that much easier to ID problems in development and testing.
5. Keywords Never Hurt
If you targeting on bunch of competitive keyword phrases on your website for search traffic, you never know some long tail you never think off will get ranks from URLS. so take the list from marketing, map it to the proper pages, and get to work. For dynamically created pages through a
CMS, create the option of including keywords in the URL.
6. Subdomains Aren't the Answer
First off, never use multiple subdomains (e.g., siteexplorer.search.yahoo.com) - it's unnecessarily complex and lengthy. Secondly, consider that subdomains have the potential to be treated separately from the primary domain when it comes to passing link and trust value. In most cases where just a few subdomains are used and there's good interlinking.you can always 301 to the main domain.
7. Fewer Folders
A URL should contain no unnecessary folders (or words or characters for that matter), for the same reason that a man's pants should contain no unnecessary pleats. The extra fabric is useless and will reduce his likelihood of impressing potential mates.
8. Hyphens Separate Best
When creating URLs with multiple words in the format of a phrase, hyphens are best to separate the terms (e.g. /brands/dolce-and-gabbana/), followed (in order) by, underscores (_), pluses (+) and nothing.
9. Stick with Conventions
If your site uses a single format throughout, don't consider making one section unique. Stick to your URL guidelines once established, so users (and future developers) will have a clear idea of how content is organized into folders and pages. This can apply globally as well for sites that share platforms, brands, etc. Re-inventing the wheel in situations where reliance on convention makes everyone's tasks easier is folly.
10. Don't be Case Sensitive
Since URLs can accept both uppercase and lowercase characters, don't ever, ever allow any uppercase letters in your structure. If you have them now, 301 them to all-lowercase versions to help avoid confusion. If you have a lot of type-in traffic, you might even consider a 301 rule that sends any incorrect capitalization permutation to its rightful home.
11. Don't Append Extraneous Data
There's no point to having a URL exist in which removing characters generates the same content. You can be virtually assured that people on the web will figure it out, link to you in different fashions, confuse themselves, their readers and the search engines (with
duplicate content issues), and then complain about it.
For more detail info about best practices for URLs and some example heinous violators of the guidelines above:visit:http://www.seomoz.org/blog/11-best-practices-for-urls
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