SEM vs PPC

Getting top position of the search engine result page SERP is very a easy task especially if you are completing a highly compatible keyword.Ranking at top of the SERP mean you will get lots of visitors thus make money.You can always use the faster way to earn money from SERP via PPC.

Organic Search Engine Marketing v. Paid Search Engine Marketing (PPC)

Organic search engine marketing is marketing a website to improve the ranking for its web pages in the organic, or natural, search engine results pages (SERPs).

Paid search engine marketing is incorporating paid advertising strategies such as Google's Adwords or Yahoo's Search Marketing in order to be listed in the "sponsored" or "advertisement" sections of the search engine results pages (SERPs).

With the increasing costs of paid search engine marketing, advertisers have been suffering from a downward trend in return on investment (ROI). On the other hand, with more sophisticated and proven strategies for organic search engine marketing, the return on investment (ROI) for those who market to rank higher naturally in the SERPs is increasing. Therefore, we advise ecommerce companies, affiliates and super-affiliates alike to shift their resources from paid search engine marketing to organic search engine marketing.

SEO Free Researching Tools Related Keywords

How to we find a related terms for the target niche using the power if search engine giant :Google.
You can use it to researching your related target keyword when you building up your money sites.

Free Market Research Tool from Google - Related Searches And Wonder Wheel

How Google Related Search work




When you start key in  your word in the main Google search box you should notice a drop down box appear giving you some alternative search terms related to the word you typed. Note these phrases down in a notepad file or write them on a piece of paper. They will be useful as part of your keyword list used in the next tool. You will also see more related search phrases after you click search. Scroll to the bottom of the results page and you will see "searches related to:" Note down any new phrases shown there.



Recently Google has released Wonder Wheel which is also a related keywords tool but is shown in a mind map format.





You can also click on the related phrases tofind more useful search terms.

More tips Stay Tuned:


11 SEO Tips Keyword in URL

When you search a term in search engine,yahoo,google Bing.etc.Did you notice where the keyword you searching for appear or highlighted at the search engine results page SERP ?Yeah most often it appear on the url .This tell us how important when we putting the target keyword on the URL.It's simple commons sense.SE treat it as a part of you content and optimize it well will help improve your ranking.

By:http://expert-seotips.blogspot.com
Search engine optimization

Below listed are 11 tips on how you can build Successful URLs inspire by www.seomoz.org .

Eleven Guidelines to Successful URLs.

1. Describe Your Content in URL
These URLs get pasted, shard, emailed, written down, and yes, even recognized by the engines.Yeah ,the problem is it impossible to put that much of content .so try make short.The benefit of short url at point#2

2. Keep it Short
Always remember the shorter the URL, the easier to copy & paste, read over the phone, write on a business card, or use in a hundred other unorthodox fashions, all of which spell better usability & increased branding.

3. Static is the Way & the Light
Put the "words" . Certainty that some of the engines absolutely DO treat static URLs differently than dynamic ones. And no human likes a URL where the big players are "?," "&," and "=."

4. Letters are Better than Numbers
Search engine don't know 114/ca223/ but /brand/nike/ instead. Even if the descriptive isn't a keyword or particularly informative to an uninitiated user, it's far better to use words when possible. If nothing else, your team members will thank you for making it that much easier to ID problems in development and testing.

5. Keywords Never Hurt
If you targeting on bunch of competitive keyword phrases on your website for search traffic, you never know some long tail you never think off will get ranks from URLS. so take the list from marketing, map it to the proper pages, and get to work. For dynamically created pages through a CMS, create the option of including keywords in the URL.

6. Subdomains Aren't the Answer
First off, never use multiple subdomains (e.g., siteexplorer.search.yahoo.com) - it's unnecessarily complex and lengthy. Secondly, consider that subdomains have the potential to be treated separately from the primary domain when it comes to passing link and trust value. In most cases where just a few subdomains are used and there's good interlinking.you can always 301 to the main domain.

7. Fewer Folders
A URL should contain no unnecessary folders (or words or characters for that matter), for the same reason that a man's pants should contain no unnecessary pleats. The extra fabric is useless and will reduce his likelihood of impressing potential mates.

8. Hyphens Separate Best
When creating URLs with multiple words in the format of a phrase, hyphens are best to separate the terms (e.g. /brands/dolce-and-gabbana/), followed (in order) by, underscores (_), pluses (+) and nothing.

9. Stick with Conventions
If your site uses a single format throughout, don't consider making one section unique. Stick to your URL guidelines once established, so users (and future developers) will have a clear idea of how content is organized into folders and pages. This can apply globally as well for sites that share platforms, brands, etc. Re-inventing the wheel in situations where reliance on convention makes everyone's tasks easier is folly.

10. Don't be Case Sensitive
Since URLs can accept both uppercase and lowercase characters, don't ever, ever allow any uppercase letters in your structure. If you have them now, 301 them to all-lowercase versions to help avoid confusion. If you have a lot of type-in traffic, you might even consider a 301 rule that sends any incorrect capitalization permutation to its rightful home.

11. Don't Append Extraneous Data
There's no point to having a URL exist in which removing characters generates the same content. You can be virtually assured that people on the web will figure it out, link to you in different fashions, confuse themselves, their readers and the search engines (with duplicate content issues), and then complain about it.

For more detail info about best practices for URLs and some example heinous violators of the guidelines above:visit:http://www.seomoz.org/blog/11-best-practices-for-urls



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