Tips on SEO mobile version of your website/Blog

SEO mobile version of your website/Blog
Due to ever increasing number of mobile users around the globe,popularity of smartphone operating system such as  Google Android,iPhone os4, smartphones have definitely become the trend of the future.Accessing the internet on a wireless handheld device is no longer a novelty for consumers in the major global economies..

Knowing the fact of how important and how big the audience are, 
for businesses, bloggers, and all other website owners, this means customers can access your website from virtually anywhere.For that reason ,ranking good position on search ranking result page for mobile users is becoming more and more important for you web sites or blog.


How to SEO your blog/website for mobile users
While this opens up a world of new opportunities, one major drawback exists with mobile devices--the size of the screen. Although consumers can zoom and scroll on their phones to a near infinite degree, most all appreciate, and are more likely to visit, a website that has adapted to the mobile market. If you want to stake your claim in this lucrative space, consider creating a version of your site that is formatted for mobile devices. Here are some quick tips to help you "go mobile":


Tips on SEO
mobile version of your website/Blog
    * Create an "m" subdomain, such as "m.google.com" to represent the mobile version of your website. You can even set your domain to automatically redirect mobile visitors to your mobile site when the system recognizes the visitor is browsing from a mobile device.
    * Purchase a second domain, such as a .MOBI, specifically for use as a mobile site. Create a new site on this domain that offers all or at least the most popular features available on your primary site.
    * Whether or not you choose to create an actual mobile site, try to decrease or even eliminate the use of Flash on your website. If possible, use the technology only for the least critical elements on your site. Steer clear of using Flash for navigation or to display the main content on your site. Many mobile devices, including all current iPhones, are not equipped to display Flash objects. Because of this limitation, many of your mobile visitors will be unable to view your site's flash elements.

Yahoo and Bing SERP tips for organic search

It's confirm that that Yahoo will work together with Bing on paid search listings.

This mean Up to 25% of Yahoo search traffic in the U.S. may see organic listings from Microsoft , and up to 3.5% may see paid listings from Microsoft adCenter.

We should now pay more attention not only Google but Bing optimization as it integrates with Yahoo Search.

"The primary change for these tests is that the listings are coming from Microsoft," says Yahoo's VP of Search Product Operations, Kartik Ramakrishnan. "However, the overall page should look the same as the Yahoo!

Yahoo has changed few"option"in the way of displaying select search results .Yahoo provides the following example, in which the Microsoft-powered parts are represented by the boxes:

Yahoo provides the following example, in which the Microsoft-powered parts paid and organic are represented by the boxes:

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From the view of SEO , the Yahoo Search Marketing Team provides the following tips for organic search:

   1. Compare your organic search rankings on Yahoo! Search and Bing for the keywords that work best for you.
   2. Decide if you’d like to modify your paid search campaigns to compensate for any changes in organic referrals that you anticipate.
   3. Review the Bing webmaster tools and optimize your website for the Microsoft platform crawler, as Bing listings will be displayed for approximately 30% of search queries after this change, according to comScore.

Microsoft's Satya Nadella also says that "now is a good time for you to review your crawl policies in your robots.txt and ensure that you have identical polices for the msnbot/Bingbot and Yahoo’s bots.

Bingbot and Yahoo’s bots.
The new created Bingbot according to them is designed to crawl more easily even contents from non-optimized sties. The new Bingbot has plan to replace the existing msnbot in October.

Also note that the new Bing Webmaster Tools  been completely redone with a  bunch of new features (and more features to come).

Bing Webmaster Tools Senior Product Manager Anthony M. Garcia summarizes:
The redesigned Bing Webmaster Tools provide you a simplified, more intuitive experience focused on three key areas: crawl, index and traffic. New features, such as Index Explorer and Submit URLs, provide a more comprehensive view as well as better control over how Bing crawls and indexes your sites. Index Explorer gives you unprecedented access to browse through the Bing index in order to verify which of your directories and pages have been included. Submit URLs gives you the ability to signal which URLs Bing should add to the index. Other new features include: Crawl Issues to view details on redirects, malware, and exclusions encountered while crawling sites; and Block URLs to prevent specific URLs from appearing in Bing search engine results pages. In addition, the new tools take advantage of Microsoft Silverlight 4 to deliver rich charting functionality that will help you quickly analyze up to six months of crawling, indexing, and traffic data. That means more transparency and more control to help you make decisions, which optimize your sites for Bing.

Google SEO vs. Bing SEO
Yahoo will be integrating Microsoft's mobile organic and paid listings in the U.S. and Canada in the coming months. The company anticipates that U.S. and Canada organic listings in both the desktop and mobile versions of its search will be fully powered by Microsoft as early as August or September. This of course depends on how the testing goes.


Ref :
Yahoo.com
Bing .com

Via
webpronews.com/topnews/2010/07/21/yahoo-starts-including-microsoft-powered-search-results