Yahoo and Bing SERP tips for organic search

It's confirm that that Yahoo will work together with Bing on paid search listings.

This mean Up to 25% of Yahoo search traffic in the U.S. may see organic listings from Microsoft , and up to 3.5% may see paid listings from Microsoft adCenter.

We should now pay more attention not only Google but Bing optimization as it integrates with Yahoo Search.

"The primary change for these tests is that the listings are coming from Microsoft," says Yahoo's VP of Search Product Operations, Kartik Ramakrishnan. "However, the overall page should look the same as the Yahoo!

Yahoo has changed few"option"in the way of displaying select search results .Yahoo provides the following example, in which the Microsoft-powered parts are represented by the boxes:

Yahoo provides the following example, in which the Microsoft-powered parts paid and organic are represented by the boxes:

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From the view of SEO , the Yahoo Search Marketing Team provides the following tips for organic search:

   1. Compare your organic search rankings on Yahoo! Search and Bing for the keywords that work best for you.
   2. Decide if you’d like to modify your paid search campaigns to compensate for any changes in organic referrals that you anticipate.
   3. Review the Bing webmaster tools and optimize your website for the Microsoft platform crawler, as Bing listings will be displayed for approximately 30% of search queries after this change, according to comScore.

Microsoft's Satya Nadella also says that "now is a good time for you to review your crawl policies in your robots.txt and ensure that you have identical polices for the msnbot/Bingbot and Yahoo’s bots.

Bingbot and Yahoo’s bots.
The new created Bingbot according to them is designed to crawl more easily even contents from non-optimized sties. The new Bingbot has plan to replace the existing msnbot in October.

Also note that the new Bing Webmaster Tools  been completely redone with a  bunch of new features (and more features to come).

Bing Webmaster Tools Senior Product Manager Anthony M. Garcia summarizes:
The redesigned Bing Webmaster Tools provide you a simplified, more intuitive experience focused on three key areas: crawl, index and traffic. New features, such as Index Explorer and Submit URLs, provide a more comprehensive view as well as better control over how Bing crawls and indexes your sites. Index Explorer gives you unprecedented access to browse through the Bing index in order to verify which of your directories and pages have been included. Submit URLs gives you the ability to signal which URLs Bing should add to the index. Other new features include: Crawl Issues to view details on redirects, malware, and exclusions encountered while crawling sites; and Block URLs to prevent specific URLs from appearing in Bing search engine results pages. In addition, the new tools take advantage of Microsoft Silverlight 4 to deliver rich charting functionality that will help you quickly analyze up to six months of crawling, indexing, and traffic data. That means more transparency and more control to help you make decisions, which optimize your sites for Bing.

Google SEO vs. Bing SEO
Yahoo will be integrating Microsoft's mobile organic and paid listings in the U.S. and Canada in the coming months. The company anticipates that U.S. and Canada organic listings in both the desktop and mobile versions of its search will be fully powered by Microsoft as early as August or September. This of course depends on how the testing goes.


Ref :
Yahoo.com
Bing .com

Via
webpronews.com/topnews/2010/07/21/yahoo-starts-including-microsoft-powered-search-results